You make it.

We make it creative.

Delivering meaningful marketing and storytelling solutions for passionate business owners


“It can’t go on like this forever.”

You’ve got your hands full creating the thing you love creating. You’re really good at it. But when it comes to communicating with your customers, there are a few things you’re struggling with:

  • You don’t have the time or energy to think about marketing.
  • You don’t know how or what to do next to grow your brand’s awareness.
  • And you know you’re not reaching your full potential.

We can help you clarify your message and reach the right audience.

What you need is a partner who can, with clear eyes and a fresh perspective, take the time to assess the way your business is communicating with the world and help you find the right people — help you find your tribe.

At Making It Creative, we don’t just hop in to manage social media or write newsletters. While these are important marketing communication tools, our goal is to go deeper. When you work with us, we’ll take time to deeply assess your brand and your vision so that we can create a more meaningful story for your business.

Tell Us Your Story

Hi, We’re Making It Creative.

We’re a husband-and-wife team based in Asheville, NC that geek out about all things marketing. Nice to meet you!

Sarah Ubertaccio

Co-founder, content strategist, creative director

Sarah graduated from Providence College with a degree in Accounting and an MBA. She lived in Italy for five years, teaching English and blogging about her experience. Upon returning to the U.S., she moved to New York City and worked for Eataly as the National Content Manager where she developed content for national campaigns, the website, the newsletter, and more. At Making It Creative, Sarah manages all of our project timelines, client research, social media, copywriting, and editing. She’s the beating heart that keeps things moving.

Tony Ubertaccio

Tony Ubertaccio

Co-founder, sales strategist, IT department

Tony graduated from Ursinus College with a degree in Business and Economics. He grew up in Madison, New Jersey and has lived in New York City, Austin, TX, and Florence, Italy before calling Asheville his home. He’s worked in retail, fitness, and sold enterprise marketing technology. He has always focused on high-touch consultative selling and business coaching. At Making It Creative, Tony oversees business development, email marketing, and sales strategy. He’s our visionary thinker!

Our Services


Branded Copywriting & Storytelling


What story are you telling your customers? We can help you clarify your message and develop your brand story so that it resonates with your customers, engaging them to take action.


VIDEO for Websites & Social


Today, video is consistently the top-performing media type on every platform. There is no better way to captivate an audience or demonstrate mastery. Video is just another medium for storytelling. We’ll help you to tell the story here, too.


PODCAST Setup & Strategy

It’s no news that podcasting is on the rise. And for good reason. Build a deeper connection with your audience, share your stories, and invite your fans to engage with you in a new way. From developing your niche topic to recording and editing the audio, we can help.


EMAIL MARKETING & List building

With the algorithm constantly changing on social media, an email newsletter can prove to be a more stable and deeper way to connect with your audience. We can help you start your email list, grow it, and write newsletters that encourage your fans to take action.


Sales & Referral Strategy

“All business problems can be solved with more revenue,” we think Mark Cuban said that. Sometimes the only ‘problem’ with getting more revenue is selling. We’ll work with you to build authentic sale processes that grow your business. 

It is so refreshing to work with these professionals in a market that has been riddled with not living up to their promises. Sarah and Tony have been instrumental in sharing our story with existing guests, as well as finding new ones to share it with! Their passion for the success of their business is based on the success of their clients — a win-win for small, growing businesses.

PJ Jackson Owner of The Chop Shop Butchery

As a busy business owner of a telecommunications consulting company, it has been difficult to find an appropriate marketing source until finding Making It Creative. Working with Sarah and Tony to assist us with our marketing needs has filled our gap. They are efficient and complete all of our projects in a timely manner!

Stella Dowling Founder of 1Source International

Let’s Connect

Tell us more about your business and how we can help you. We’ll get back to you shortly with the next steps.

Making It Creative, LLC

Asheville, NC